At Y-W Electric Association, Inc., our mission is simple: to provide safe, reliable and affordable electric service while keeping our members informed and prepared. One of the most important ways you can help us fulfill that mission is by ensuring we have your most accurate and up-to-date contact information.
In today’s fast-moving world, timely communication matters more than ever — especially when it comes to the electric grid.
WHY WE NEED YOUR CURRENT CONTACT INFORMATION
Having accurate contact information allows us to reach you quickly and efficiently when it matters most, including:
• Power grid emergencies, when immediate action or awareness may be critical
• Planned system maintenance, so you know when brief service interruptions may occur
• Unplanned outages for urgent repairs, helping you stay informed during restoration efforts
• Important date reminders, including events, deadlines, and association updates
• Possible billing and payment updates in the future, as we explore new tools to better serve you.
Simply put, accurate contact information helps us keep you connected to your cooperative.
CHALLENGES WITH OUR CURRENT DATABASE
Like many utilities, we are finding that some of the information in our system is no longer reliable. Over time, contact details change, and we may not always be notified. As a result:
• Many landline phone numbers in our database are no longer in service
• Some cell phone numbers have changed or were never provided
• Several email addresses we have on file are no longer actively used
When this happens, important messages may not reach you when you need them most.
HOW UPDATED INFORMATION HELPS YOU
Keeping your contact information current directly benefits you as a member of Y-W Electric Association:
• You can stay “in the know” about electric grid conditions, giving you time to make emergency preparations when needed
• You’ll be better equipped to organize your household or business ahead of planned outages we know must occur
• You’ll receive reminders of important dates and events on the Y-W Electric Association calendar
• You’ll be included as we research future billing and payment receipt updates designed to improve convenience and transparency
Accurate communication empowers you to plan ahead and reduces uncertainty during service interruptions.
OUR INCENTIVE TO KEEP INFORMATION UPDATED
To say thank you for helping us improve communication, we’re offering a few incentives:
• Each month, we will randomly select two members. If we successfully reach you using the contact information currently in our database, you will receive a $20 bill credit.
• We are also planning a prize drawing at our Annual Meeting in June, for members in attendance at the meeting — we will call your cell phone!
These incentives are our way of showing appreciation while strengthening our ability to serve you.
HELP US HELP YOU
Updating your contact information is quick, easy, and makes a meaningful difference — for you and for the cooperative as a whole. By working together, we can ensure you receive timely, accurate information when it matters most. Please contact us at 970-345-2291 or visit our website https://ywelectric.coop, search member services for the update contact information form to provide us with your updated contact information.
Thank you for being a valued member of Y-W Electric Association and for helping us keep you informed.
Trent Loutensock is the General Manager of Y-W Electric Association. Y-W Electric Association, Inc. is dedicated to providing high quality, reliable electric service and related products to our members at competitive prices. Our members deserve and shall receive quality service unexcelled in our industry.
